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The Journal

The Index

Our complete reference library — legacy articles, ingredient guides, clinical research summaries, and brand dispatches. Browse everything.

27 articles
Stay Hydrated: A How To Guide To Electrolytes & More
November 2017 6 min read

Stay Hydrated: A How To Guide To Electrolytes & More

Hydration & Electrolyte Information Meet one of our newest product additions, Klean Hydrationâ„¢ and learn the fundamentals of how to use one of an athlete’s most commonly used nutritional products.…

Electrolytes Hydration Sports Performance
The Backfire Effect
May 2017 3 min read

The Backfire Effect

Wishful Thinking…We all do it. In neuroscience it’s called a conformational bias. It is the tendency to search for, interpret, favor, and recall information in a way that confirms one’s…

Backfire Effect Perspective